What’s New This Week in SEO

google-76522_1280The Machine Learning Revolution: How it Works and its Impact on SEO

https://moz.com/blog/machine-learning-revolution

Eric Enge from Moz breaks down the basics of machine learning with concepts and examples. Check out the section at the end titled “How machine learning impacts SEO” for some interesting insights.

Google updates its Webmaster Guidelines

https://yoast.com/google-webmaster-guidelines-update/

No big surprises here. Google makes adjustments to the language in some sections of the guidelines and clarifies with some additional guidelines encouraging SSL, accessibility, and mobile-friendly pages.

Google Confirms: Core Search Ranking Update Took Place But Not Penguin Related

https://www.seroundtable.com/google-core-ranking-21460.html

In case you missed it and saw fluctuations in your rankings last month, Google confirmed a few weeks ago that a large update (based on reported fluctuations) occurred early January.

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