Finding the right keywords to track for your site can be a bit of an art and a science. A few years ago it was pretty easy – just check Google Analytics for the keywords it says you’re ranking for, and then supplement your list from there. Google’s switch to running most of their searches…
If you’re tracking site searches in Google Analytics, then you’ve got a pretty good idea of what areas users can’t easily find on your site. This often includes common pages not easily accessible from your main nav, popular pages or products, and recent posts that have gained publicity in the community. Generally speaking, as long…
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