What’s New This Week in SEO

The Machine Learning Revolution: How it Works and its Impact on SEO https://moz.com/blog/machine-learning-revolution Eric Enge from Moz breaks down the basics of machine learning with concepts and examples. Check out the section at the end titled “How machine learning impacts SEO” for some interesting insights. Google updates its Webmaster Guidelines https://yoast.com/google-webmaster-guidelines-update/ No big surprises here.…

Using Calculated Metrics in Google Analytics

Last month, Google introduced a new feature in Google Analytics called “calculated metrics,” allowing anyone to create a custom metric in Analytics calculated from existing values. Once created, calculated metrics can be viewed in custom reports, custom dashboards, and unsampled reports – making the data available as if it’s a default metric in Universal Analytics.…

Google Adds Search Analytics API

Google announced the release of a new API on Wednesday, giving direct access to the search analytics data within Webmaster tools. This data was already available in the Webmaster Tools user portal, but has never been made available as an API for third party apps to use before now. Using the Search Analytics API, you…

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