Why You Should Be Excited About Yoast SEO 3.0

Real-time Content Analysis If you’re using the built-in content analysis tools in Yoast SEO, this feature is a big step forward for the plugin’s user experience. Real-time content analysis and suggestions make it easier to get feedback and make it more likely you’ll use the tool as you’re writing. This obviously took a big effort…

How to protect your Google Analytics data from Spam

If you’re using Google Analytics to collect data about your website, it’s really important that you ensure all the data you’re collecting is accurate and comes from your website. Google Analytics works by installing a tracking snippet in the code of each page on your website. This snippet contains javascript code that sends data about…

Tracking Meaningful Moments On Your Site

*This blog post is adapted from a talk given at WordCamp Rhode Island, September 25-26, 2015 As a society, we’ve gotten really great at tracking things in the last few years. We’re tracking our steps, our purchases, our homes, our habits, and anything else we can think of. We’re obsessed with tracking things, just for…

Introducing the Control Center

Today we’re very excited to announce the release of our newest product – the Control Center. A Litte Background For marketers, WordPress has a lot of great features. It’s easy to prototype ideas, there’s strong support for industry best-practices, and it’s easy to jump in and make changes without a lot of fuss. But we’ve found…

Increase Conversion With Search Redirects

If you’re tracking site searches in Google Analytics, then you’ve got a pretty good idea of what areas users can’t easily find on your site. This often includes common pages not easily accessible from your main nav, popular pages or products, and recent posts that have gained publicity in the community. Generally speaking, as long…

Google Adds Search Analytics API

Google announced the release of a new API on Wednesday, giving direct access to the search analytics data within Webmaster tools. This data was already available in the Webmaster Tools user portal, but has never been made available as an API for third party apps to use before now. Using the Search Analytics API, you…

From The Lab: littleBits for WordPress

This weekend I’m headed to WordCamp Minneapolis to give a lightning talk titled “Making The Internet of Things WordPress Smart” – a version of a longer talk I’m giving at WordCamp Maine next month. I’ve spoken at WordCamps in the past on more business-related topics (Using Data to Power The User Experience) but this year…

Introducing the SEO Editor

Wait a second; you’re really going through every single page, one by one, to edit the SEO data in bulk across the site? And that’s how you do your job, every single day? That was the spark that got us started. A developer working with an SEO team happened to say “so how do you…

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About Us

We build productivity tools and integrated data solutions for marketers using WordPress.

Born out of agency work, we saw an opportunity to build better tools for marketers and developers.

Who We Are

Tom Hall
Tim Howe
Front-End Development
Matt Harrison
Back-End Development