The WetPaint Blog

What’s New This Week in SEO

The Machine Learning Revolution: How it Works and its Impact on SEO Eric Enge from Moz breaks down the basics of machine learning with concepts and examples. Check out the section at the end titled “How machine learning impacts SEO” for some interesting insights. Google updates its Webmaster Guidelines No big surprises here.…

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Keyword Research 101: How do I know what keywords to track?

Finding the right keywords to track for your site can be a bit of an art and a science. A few years ago it was pretty easy – just check Google Analytics for the keywords it says you’re ranking for, and then supplement your list from there. Google’s switch to running most of their searches…

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SEO Control Center v1.2 Released

Today we released v1.2 of the SEO Control Center plugin on This release contains a number of user experience improvements, bug fixes, and some enhanced data capabilities we’re excited to debut. Most of the improvements can be seen on the All Keywords page. We’ve updated the columns to display that day’s rank alongside the…

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Using Calculated Metrics in Google Analytics

Last month, Google introduced a new feature in Google Analytics called “calculated metrics,” allowing anyone to create a custom metric in Analytics calculated from existing values. Once created, calculated metrics can be viewed in custom reports, custom dashboards, and unsampled reports – making the data available as if it’s a default metric in Universal Analytics.…

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Why You Should Be Excited About Yoast SEO 3.0

Real-time Content Analysis If you’re using the built-in content analysis tools in Yoast SEO, this feature is a big step forward for the plugin’s user experience. Real-time content analysis and suggestions make it easier to get feedback and make it more likely you’ll use the tool as you’re writing. This obviously took a big effort…

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How to protect your Google Analytics data from Spam

If you’re using Google Analytics to collect data about your website, it’s really important that you ensure all the data you’re collecting is accurate and comes from your website. Google Analytics works by installing a tracking snippet in the code of each page on your website. This snippet contains javascript code that sends data about…

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Tracking Meaningful Moments On Your Site

*This blog post is adapted from a talk given at WordCamp Rhode Island, September 25-26, 2015 As a society, we’ve gotten really great at tracking things in the last few years. We’re tracking our steps, our purchases, our homes, our habits, and anything else we can think of. We’re obsessed with tracking things, just for…

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Introducing the Control Center

Today we’re very excited to announce the release of our newest product – the Control Center. A Litte Background For marketers, WordPress has a lot of great features. It’s easy to prototype ideas, there’s strong support for industry best-practices, and it’s easy to jump in and make changes without a lot of fuss. But we’ve found…

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Increase Conversion With Search Redirects

If you’re tracking site searches in Google Analytics, then you’ve got a pretty good idea of what areas users can’t easily find on your site. This often includes common pages not easily accessible from your main nav, popular pages or products, and recent posts that have gained publicity in the community. Generally speaking, as long…

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Google Adds Search Analytics API

Google announced the release of a new API on Wednesday, giving direct access to the search analytics data within Webmaster tools. This data was already available in the Webmaster Tools user portal, but has never been made available as an API for third party apps to use before now. Using the Search Analytics API, you…

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About Us

We build productivity tools and integrated data solutions for marketers using WordPress.

Born out of agency work, we saw an opportunity to build better tools for marketers and developers.

Who We Are

Tom Hall
Tim Howe
Front-End Development
Matt Harrison
Back-End Development